Webgraph Worldwide provides PPC (pay per click) services to many clients, and is Google AdWords and Microsoft Bing certified partner, we’ll share our approach and best practice methods to help you best run and set up AdWords and Bing account.
Fully understand how to create and manage (PPC) paid search campaigns
Keywords / negative different match types
Learn how to increase CPC and reduce when needed
Create and implement basic changes
Use reporting features to manage your accounts
This PPC course is for anyone wanting to know how to kick-start their career in the digital sector, by going down the Paid search route, also this course is for anyone wanted to refresh their knowledge in PCC.
Introduction to (PPC) paid search
Setting goals – CPA, ROAS, CPC
User journey/landing pages
Choosing keywords – negative keywords different match types
Ad copy writing
Expanded text ads
Account features and settings
Google Display Network (GDN)
Introduction to remarketing
Analytics within AdWords
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