Our PPC Training Courses

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Webgraph Worldwide provides PPC (pay per click) services to many clients, and is Google AdWords and Microsoft Bing certified partner, we’ll share our approach and best practice methods to help you best run and set up AdWords and Bing account.

What will I learn?

Fully understand how to create and manage (PPC) paid search campaigns
Keywords / negative different match types
Learn how to increase CPC and reduce when needed
Create and implement basic changes
Use reporting features to manage your accounts

Why should I take this course?

This PPC course is for anyone wanting to know how to kick-start their career in the digital sector, by going down the Paid search route, also this course is for anyone wanted to refresh their knowledge in PCC.

Topic 1

The Fundamentals of Paid Search

Introduction to (PPC) paid search
Networks
Setting goals – CPA, ROAS, CPC
User journey/landing pages

Topic 2

Campaign Structure

Campaign structure
Choosing keywords – negative keywords different match types

Topic 3

Ads and Landing Pages

Ad copy writing
Expanded text ads
Ad extensions
A/B testing


Topic 4

Budgeting and Advanced Targeting

Budgeting
Settings
Locations
Account features and settings

Topic 5

GDN and Remarketing

Google Display Network (GDN)
Introduction to remarketing
Advanced remarketing
RLSA

Topic 6

Reporting Paid Search

Reporting
Data analysis
Analytics within AdWords
Course conclusion

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